Form’It: Bringing Visual Merchandising to Life
An innovative shape-memory textile designed to transform window displays, retail spaces and product presentations into unique, eye-catching visual environments.
The Challenges of Visual Merchandising
In today's competitive retail environment, where capturing attention is a matter of seconds, visual merchandising plays a key role in attracting customers, showcasing products and strengthening brand identity.
Window displays, podiums, branded corners, collection launches and seasonal installations all require creative solutions that deliver strong visual impact while offering maximum design flexibility.
Thanks to its shape-memory properties, Form’It can be shaped directly by hand to create unique volumes, reliefs and textures. From realistic rock effects and metallic surfaces to natural landscapes and abstract creations, the material makes it easy to transform retail spaces into engaging visual experiences.
Lightweight and easy to work with, Form’It also allows retailers to refresh their displays regularly and reuse the material to create entirely new designs.
Form’It in Numbers
Discover what makes our material different, beyond its visual appeal.
For a 3 m × 3 m panel
Finishes available
Designed and manufactured in France
Holds its shape under its own weight
Suitable for public spaces and window displays
Crumple, store and reshape
Eye-Catching Retail Displays
A lightweight, shapeable material for creating window displays, podiums and product presentations that bring depth and dimension to every collection.
Window Displays & Seasonal Decorations
In the world of retail and visual merchandising, Form’It transforms shop windows into captivating visual environments that attract attention and highlight the products on display. Thanks to its innovative shape-memory textile technology, it can be shaped directly by hand to create reliefs, three-dimensional structures and immersive decorations tailored to each season or collection.
Ideal for Christmas window displays, seasonal campaigns, collection launches and in-store promotions, Form’It offers exceptional creative freedom. Its wide range of mineral, natural and metallic finishes makes it possible to design original displays while experimenting with textures, lighting and reflections.
Lightweight, flexible and reusable, Form’It makes installation and regular display changes easier. The material can be dismantled, folded and reshaped for future campaigns, allowing visual merchandising teams to refresh their designs while making better use of their materials.
Applications : Seasonal window displays, Christmas decorations, collection launches, scenic backdrops, product displays and three-dimensional retail decorations.
Product Display & Presentation
In retail and visual merchandising, Form’It makes it possible to create display podiums, plinths and decorative settings that showcase products while reinforcing a brand's visual identity. Thanks to its shape-memory textile technology, it can be shaped directly by hand to create textured surfaces, rocks, sculpted structures and three-dimensional decorative elements.
Ideal for product presentations, collection launches and retail environments, Form’It provides outstanding creative flexibility. Its range of mineral, natural and metallic finishes allows designers to create custom environments, experiment with textures and contrasts, and naturally draw attention to the products on display.
Easy to handle and reshape, it adapts to changing collections and promotional campaigns while simplifying the process of updating retail displays.
Branded Corners & Retail Spaces
In boutiques, department stores and showrooms, Form’It helps create branded corners and retail spaces with a strong visual identity. Thanks to its shape-memory textile technology, it can be shaped directly by hand to produce reliefs, architectural volumes and decorative coverings that transform commercial spaces into immersive, customized environments.
Ideal for branded corners, temporary retail installations and store design projects, Form’It offers extensive creative freedom to designers and interior architects. Its wide selection of mineral, natural, wood-effect and metallic finishes allows each installation to reflect the brand's identity while combining textures, materials and lighting effects.
Applications : Branded corners, shop-in-shops, pop-up spaces, showrooms, decorative wall coverings, feature ceilings and visual merchandising structures.
Shape-Memory Textile Finishes Ideal for Visual Merchandising
From natural textures to metallic reflections, discover a versatile collection of materials designed to create eye-catching window displays and product presentations.
Case Study
Bonpoint Pavilion, Paris
For the presentation of its autumn collection, the fashion house wanted to create an immersive window display inspired by the colors and textures of the season.To bring this concept to life, an exclusive fallen-leaf pattern was specially developed for Form’It shape-memory textile. Shaped by hand, the material was used to create reliefs and three-dimensional volumes reminiscent of an autumn landscape, while highlighting the silhouettes of the collection. The result: An original and innovative window display combining realism, creativity and effective product presentation.
« We were looking for a material that could interact with light like a permanent set, yet be packed into two crates the very next morning.»
Art Direction, Children's Fashion House
